10/10/2012 - Summer Classics' New InterHall Showroom
Summer Classics' New Interhall Showroom
October 10, 2012
Summer Classics will open a temporary Interhall showroom during the fall 2012 Market in addition to the company's permanent showroom in space IHFC-W168.
"We're very excited about the new Interhall space," said Jeremy Rago, vice president of Sales and Marketing for Summer Classics. "It's going to be a great way to introduce Summer Classics' innovative outdoor furnishings to more visitors."
The new Interhall space, located at IH-202, will offer market visitors a glimpse at Summer Classics' new outdoor furniture collections, and will provide an opportunity to reach out to market attendees who would have otherwise missed a chance to experience Summer Classics.
"The New showroom is a short distance from our permanent IHFC space, and it will put us closer to our indoor line, Gabby, that also shows in Interhall in IH-205," Rago said.
Summer Classics is introducing six new collections, additions to existing collections, new finishes and eight exclusive outdoor lamps for 2013. The company is continuing to be an innovator in the outdoor manufacturing industry by using unique materials on 2013 collections such as the eco-friendly material, Resysta. This ground-breaking, wood-like material is created with rice husks, mineral oil and salt, and is featured on the Maltese, Royan and Wind collections.